The Scoop
Alfred is the coffee bar that hung "But First, Coffee" on a wall in 2013 and watched the line become shorthand for a Los Angeles morning. Josh Akhtarzad opened the first one that January in an alley off Melrose Place and named it after Bruce Wayne's butler. What gets us is how early Alfred was on matcha. Akhtarzad says they were one of the first coffee shops in the city to put it on a menu, more than ten years ago, and the range shows it. The current lineup runs from hot and iced matcha lattes to strawberry, lavender, Matchaga, matcha Americanos and a seasonal pumpkin-spice trio. The Matcha Cloud Cream arrives under vanilla cloud cream in organic dairy or coconut, while the matcha croissant is baked by Artelice Patisserie. The tins on the retail shelf are a custom blend made for Alfred by Café Matcha, freshly milled in Kyotanabe in Kyoto Prefecture. Akhtarzad came to coffee from finance, with a Yale economics degree and a spell trading at Kayne Anderson before an MBA at UCLA Anderson, and the brief he set was a neighborhood coffee shop for LA with a splash of personality. Twenty-four Alfred cafes currently run across the Los Angeles area, with Calabasas announced next, and in late 2025 the company opened Café Matcha in Studio City, an espresso-free sibling built entirely around the leaf.
- Arts District714 Traction Avenue, Los Angeles, CA 90013
- Beverly Grove320 S Robertson Blvd, Los Angeles, CA 90048
- Beverly Hills319 North Canon Drive, Beverly Hills, CA 90210
- Beverly Hills490 N Beverly Dr, Beverly Hills, CA 90210
- Brentwood11908 San Vicente Blvd, Los Angeles, CA 90049
- Burbank171 N Maple St, Burbank, CA 91505
- Encino16911 Ventura Boulevard, Los Angeles, CA 91316
- Fairfax7386 Beverly Boulevard, Los Angeles, CA 90036
- Highland Park5815 North Figueroa Street, Los Angeles, CA 90042
- Koreatown3515 Wilshire Blvd, Los Angeles, CA 90010
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- Malibu3835 Cross Creek Rd #7, Malibu, CA 90265
- Marina del Rey4625 Admiralty Way #107, Marina del Rey, CA 90292
- Pacific Palisades15217 Palisades Village Ln, Pacific Palisades, CA 90272
- Pasadena55 W Colorado Blvd, Pasadena, CA 91101
- Porter Ranch20140 Rinaldi St, Suite 130, Porter Ranch, CA 91326
- Sawtelle11301 W Olympic Blvd #120, Los Angeles, CA 90064
- Silver Lake3337 1/2 Sunset Blvd, Los Angeles, CA 90026
- Studio City12077 Ventura Place, Studio City, CA 91604
- Studio City12930 Ventura Blvd #122, Studio City, CA 91604
- Venice1653b Abbot Kinney Blvd, Venice, CA 90291
- West Hollywood8428 Melrose Pl, Los Angeles, CA 90069
- Westwood1154 Westwood Blvd, Los Angeles, CA 90024
- Woodland Hills6316 Topanga Canyon Blvd, #1100, Woodland Hills, CA 91367
Matcha Flavors
Matcha Menu
Iced Pumpkin Spice Matcha Latte
Housemade pumpkin spice syrup made from real pumpkin puree, single-origin spices, and brown sugar, topped with matcha and milk over ice.
Hot Pumpkin Spice Matcha Latte
Housemade pumpkin spice syrup made from real pumpkin puree, single-origin spices, and brown sugar, topped with matcha and steamed milk.
Pumpkin Spice Matcha Cloud Cream
Housemade pumpkin spice syrup made from real pumpkin puree, single-origin spices, and brown sugar, topped with vanilla cloud cream (organic dairy or plant-based coconut), matcha, and milk, with a dusting of cinnamon. Iced 12oz only.
Matcha Croissant
Croissant filled with matcha chocolate and topped with matcha powder. Baked fresh daily by Artelice Patisserie. Contains dairy, eggs, and wheat.
Matcha Cloud Cream
Vanilla cloud cream (organic dairy or plant-based coconut), matcha, and milk over ice, topped with sea salt and matcha. Iced 12oz only.
Iced Strawberry Matcha Latte
Housemade strawberry syrup, matcha, and milk over ice.
Hot Strawberry Matcha Latte
Housemade strawberry syrup, matcha, and steamed milk.
Iced Matchaga
Matchaga blend (matcha, chaga mushroom, reishi mushroom, lion’s mane mushroom, vanilla, monkfruit, and strawberry) and milk over ice.
Hot Matchaga
Matchaga blend (matcha, chaga mushroom, reishi mushroom, lion’s mane mushroom, vanilla, monkfruit, and strawberry) and steamed milk.
Boost Protein Matcha Latte
Promix vanilla grass-fed whey protein or vanilla vegan pea protein, milk, and matcha over ice. 25+ grams of protein per Boost. Iced 24oz only.
Iced Matcha Latte
Matcha and milk over ice.
Iced Matcha Lavender Latte
Housemade lavender syrup, lavender tea (French lavender and butterfly pea), matcha, and milk over ice.
Iced Matcha Americano
Matcha blended with water over ice.
Hot Matcha Latte
Matcha and steamed milk.
Hot Matcha Lavender Latte
Housemade lavender syrup, lavender tea (French lavender and butterfly pea), matcha, and steamed milk.
Hot Matcha Americano
Matcha blended with hot water.
