MEMORYLOOK Cafe & Eyewear

The Hollywood Memorylook takes the cafe-and-eyewear format north from Koreatown, which is a stranger and better idea than most second locations manage. The current menu includes the Chrome Matcha, charcoal milk under a bright matcha cream, alongside the fruit and tonic drinks shared with the original cafe. The South Korean casual fashion still fills the retail half. Hollywood has plenty of coffee and very little that doubles as a sunglasses shop, so this room stands out on the street without trying very hard. We would come for the Chrome Matcha and stay to try on frames, which is exactly the sequence the place is designed around.